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    Francis Nicholson

ISBN: 978-1856177177

CIM Coursebook: Managing Marketing

by: Francis Nicholson

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ 
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

GHS 40.00

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Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ 
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

“CIM Coursebook: Managing Marketing”

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