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ISBN: 9781259097300

Marketing Management

by: Peter

About the Book: Marketing Management: 9th Edition “Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. New Features? Complete revision and update of text chapters: There are new or expanded discussion of the major types of marketing, branding, marketings role in cross-functional strategic planning, a comparison of data collection techniques in marketing research, the most current psychographic and geographic approaches to segmentation, and a new section on Porters diamond model of national competitive advantage. Chapter 6 title has been changed to “Product and Brand Strategy” to reflect the content of the chapter New and Revised “Marketing Highlights” boxes: There are over 25 new “Marketing Highlights” integrated throughout the textbook. This popular feature has improved with new material as they present important tools and content that can be used in analyzing real-world marketing cases and problems. Additional Readings: Readings for student writing projects and case presentations have been added. Each chapter has additional readings useful for both MBA students as well as undergraduates. These readings are made to be accessible to students at various stages of marketing education.

GHS 90.00

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Saint Peter, also known as Simon Peter, Simeon, or Sim┼Źn, according to the New Testament, was one of the Twelve Apostles of Jesus Christ, leaders of the early Christian Great Church.
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Marketing Management July 6, 2003
About This Book
Overview

About the Book: Marketing Management: 9th Edition “Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout. New Features? Complete revision and update of text chapters: There are new or expanded discussion of the major types of marketing, branding, marketings role in cross-functional strategic planning, a comparison of data collection techniques in marketing research, the most current psychographic and geographic approaches to segmentation, and a new section on Porters diamond model of national competitive advantage. Chapter 6 title has been changed to “Product and Brand Strategy” to reflect the content of the chapter New and Revised “Marketing Highlights” boxes: There are over 25 new “Marketing Highlights” integrated throughout the textbook. This popular feature has improved with new material as they present important tools and content that can be used in analyzing real-world marketing cases and problems. Additional Readings: Readings for student writing projects and case presentations have been added. Each chapter has additional readings useful for both MBA students as well as undergraduates. These readings are made to be accessible to students at various stages of marketing education.

Details

ISBN: 9781259097300
Publisher: Mc Graw Hill India
Publish Date: July 6, 2003
Page Count: 783

“Marketing Management”

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