Business & Non Fiction (32)
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    “A crash course in making mobile work. The Impulse Economy is a must read” (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).

    We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.

    Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He???ll explain:

    ??? How to minimize barriers between the shopper and a sale.

    ??? How marketers can connect and, more important, reconnect with loyal shoppers.

    ??? The technology available now???and what???s coming soon???and how to pick a solution that will deliver results.

    But like Blink or Freakonomics, this isn???t just a book for businesses. It???s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that???s modifying people???s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing???and what we can do to better harness this opportunity???will find this book to be essential reading.

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    Leaders are not born, declares self-help guru Napoleon Hill, they are molded by their practice of remarkably similar, simple, and dynamic habits. In this volume he distills the 17 factors that constitute his famous Law of Success philosophy. These key principles define the ethics and actions that empower individuals to assume leadership.

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    Analysis and judgment are no longer enough to make important corporate choices; instead, key decisions must now take values into consideration. Conflicts in the business world often arise because of a clash of values, and it is therefore essential that companies, managers, and employees all have a full understanding of the values at play. This pioneering study provides a basis for values assessment and explains how values come into all areas of business thinking, behavior, and decision-making, whether human values, organizational values, cultural values, or perceptual values. A scoring system that rates different values as strong, sound, weak, or remote helps to prioritize topics and simplifies the process of making executive decisions that count.

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    With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In??The Virgin Way: How to Listen, Learn, Laugh and Lead, Richard shares and distils his secrets of leadership and success. Featuring anecdotes from his own business dealings, as well as his observations of many others who have inspired him ??? from politicians, business leaders, explorers, scientists and philanthropists ??? Richard reflects on the qualities he feels are essential for success in today???s world.

    This is not a conventional book on leadership. There are no rules ??? but rather the secrets of leadership that he has learned along the way from his days at Virgin Records, to his recent work with The Elders. Whether you???re at the beginning of your career, or head of a Fortune 500 company ??? this is your guide to being your own CEO (Chief Enabling Officer) and becoming a true leader ??? not just a boss

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    Captain David Marquet was used to giving orders. In the high-stress environment of the USS??Santa Fe,??a nuclear-powered submarine, it was crucial his men did their job well. But the ship was dogged by poor morale, poor performance and the worst retention in the fleet.

    One day, Marquet unknowingly gave an impossible order, and his crew tried to follow it anyway. He realized he was leading in a culture of followers, and they were all in danger unless they fundamentally changed the way they did things.

    Marquet took matters into his own hands and pushed for leadership at every level. Before long, his crew became fully engaged and the??Santa Fe??skyrocketed from worst t first in the fleet.

    No matter your business or position, you can apply Marquet’s approach to create a workplace where everyone takes responsibility for their actions, people are healthier and happier – and everyone is a leader.

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    Using rigorous economic analysis backed by solid data and accounts of real life experiences, this book twists conventional wisdom to drive the thinking about China ‘outside the box’. It dispels China’s economic myths and probes deep into the hidden forces that drive China’s economic future.

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    Our planet’s resources are running out. The media bombards us with constant warnings of impending shortages of fossil fuels, minerals, arable land, and water and the political Armageddon that will result as insatiable global demand far outstrips supply43.5

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