Business & Non Fiction (32)
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    Risk Management And Financial Institutions is a text intended for use by both college students and practicing managers. It presents the art and science of risk management.


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    The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

    In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.

    Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

    People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

    START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.


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    Take a look up at the stars on a clear night and you get a sense that the universe is vast and untouchable, full of mysteries beyond comprehension. But did you know that the key to unveiling the secrets of the cosmos is as close as the nearest toaster?

    Our home here on Earth is messy, mutable, and full of humdrum things that we touch and modify without much thought every day. But these familiar surroundings are just the place to look if you’re interested in what makes the universe tick. In Storm in a Teacup, Helen Czerski provides the tools to alter the way we see everything around us by linking ordinary objects and occurrences, like popcorn popping, coffee stains, and fridge magnets, to big ideas like climate change, the energy crisis, or innovative medical testing. She guides us through the principles of gases (“Explosions in the kitchen are generally considered a bad idea. But just occasionally a small one can produce something delicious”); gravity (drop some raisins in a bottle of carbonated lemonade and watch the whoosh of bubbles and the dancing raisins at the bottom bumping into each other); size (Czerski explains the action of the water molecules that cause the crime-scene stain left by a puddle of dried coffee); and time (why it takes so long for ketchup to come out of a bottle).

    Along the way, she provides answers to vexing questions: How does water travel from the roots of a redwood tree to its crown? How do ducks keep their feet warm when walking on ice? Why does milk, when added to tea, look like billowing storm clouds? In an engaging voice at once warm and witty, Czerski shares her stunning breadth of knowledge to lift the veil of familiarity from the ordinary. You may never look at your toaster the same way.


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    You want to launch a business, try something new and make yourself more employable, but you don’t want to lose the security of your job. You no longer have to choose. Instead, become a 10% entrepreneur.

    In The 10% Entrepreneur, Patrick J. McGinnis shows you how to integrate entrepreneurship into your life by investing 10% of your time and, if possible, 10% of your capital into side projects. You will generate more income, discover new opportunities, sharpen your skills – and get the life you’ve always wanted.

     


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    Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.


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    With intimate stories from 50 Cent’s life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin’, as well as examples of others who have overcome adversity through understanding and practicing the 50th law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.


    The 50th Law by: Robert Greene GHS 43.00
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    Compiled more than two thousand years ago by a mysterious warrior-philosopher, the art of war is still perhaps the most prestigious and influential book of strategy in the world today, as eagerly studied in asia by modern politicians and executives as it as been by military leaders since ancient times. As a study of the anatomy of organizations in conflict, the art of war applies to competition and conflict in general, on every level from the interpersonal to the international. Its aim is invincibility, victory without battle, and unassailable strength through understanding of the physics, politics, and psychology of conflict. Translated from a standard collection of commentaries on sun tzu’s text by eleven interpreters, this pocket classic has been edited by thomas cleary to bring out the meaning of the principles of strategy.


    The Art of War by: Sun Tzu GHS 33.00
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    Hayek gives the main arguments for the free-market case and presents his manifesto on the “errors of socialism.” Hayek argues that socialism has, from its origins, been mistaken on factual, and even on logical, grounds and that its repeated failures in the many different practical applications of socialist ideas that this century has witnessed were the direct outcome of these errors. He labels as the “fatal conceit” the idea that “man is able to shape the world around him according to his wishes.”

    “The achievement of The Fatal Conceit is that it freshly shows why socialism must be refuted rather than merely dismissed—then refutes it again.”—David R. Henderson, Fortune.

    “Fascinating. . . . The energy and precision with which Mr. Hayek sweeps away his opposition is impressive.”—Edward H. Crane, Wall Street Journal

    F. A. Hayek is considered a pioneer in monetary theory, the preeminent proponent of the libertarian philosophy, and the ideological mentor of the Reagan and Thatcher “revolutions.”


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    “A crash course in making mobile work. The Impulse Economy is a must read” (Shelly Palmer, NBC Universal host, leading author and blogger on digital media).

    We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet.

    Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He’ll explain:

    • How to minimize barriers between the shopper and a sale.

    • How marketers can connect and, more important, reconnect with loyal shoppers.

    • The technology available now—and what’s coming soon—and how to pick a solution that will deliver results.

    But like Blink or Freakonomics, this isn’t just a book for businesses. It’s also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that’s modifying people’s actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing—and what we can do to better harness this opportunity—will find this book to be essential reading.


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