Gary Schwartz ran a number of technology startups before founding Impact Mobile, a mobile technology company specialized in retail and brand solutions, in 2002. He is also a pioneer in mobile marketing and managed the first cross-carrier short code mobile campaign in North America. In 2006, Gary founded the mobile committee for the Interactive Advertising Bureau (IAB). In 2010, the Mobile Entertainment Forum re-elected Gary as Chairman of the Board in North America, charging him with the task of developing a mobile commerce practice to service brands, retailers, and content owners. Now Gary is working to develop m-commerce security and privacy guidelines. He lives with his family in Toronto.